Tips for running a successful telemarketing campaign

The best way to drive your business forwards and ensure its profitability and growth is through marketing.   Implementing a successful marketing strategy needs intelligent deployment of resources and careful planning.  There are different forms of marketing such as direct marketing, advertising, and telemarketing.

Marketing experts say that telemarketing is one of the best ways in which to generate a return on marketing investment.

Telemarketing is a results driven industry, and when undertaking cold calling it’s important that you analyse the campaign objectives so you can measure its overall success.  Areas you may consideration are the campaign goals, target audience and results etc.   If you plan your telemarketing campaign carefully then there’s no reason why it shouldn’t be successful.  Here are a few things you should consider prior to undertaking telemarketing.

·         Careful planning is imperative so the exercise delivers measurable results. 

·         Will you handle telemarketing in-house; outsource it or maybe a combination of the two.  

·         If you are going to outsource your telemarketing use a specialist agency that understand your business and have a proven track record in delivering campaigns within your industry sector.   

·         Don’t be afraid to ask the outsource partner for references. 

·         Whether undertaken in-house or outsourced run a pilot campaign prior to starting your main exercise so you can fine tune messaging and approach if necessary.  This will also enable you to understand the level of results on an ongoing basis. 

·         Telemarketing should not be seen as a quick fix solution; a successful telemarketing campaign will needs follow-up exercises over a minimum of 3-6 months to nurture opportunities and maximise results. 

·         An effective a telemarketing exercise should run for a minimum of twenty to thirty days whether in one block or delivered in phases.

·         Make sure the data to be used for the calling is well targeted.  Trying to cut corners by procuring cheap and out of date data can have devastating effects on the success of your telemarketing and lead generation.

·         Work towards set goals and if you are outsourcing telemarketing to an agency try ensure you have a dedicated team so they build up a good knowledge of you company. 

Remember telemarketing is not simply phoning people and the results will come.  It’s very important that your businesses key benefits are sold to the prospect and messaging is delivered in a clear and concise manner.